Message
Effective messaging makes complex issues understandable and keeps your agenda top-of-mind with its intended audiences.
We bring to bear our experience and intuition to craft messages that work. If you aren't getting the results you want out of your current communications plan, give us a call and we can help you achieve your goals.
Digital Services
At Platform Public Affairs, digital solutions are part of nearly everything we do, and we offer a complete, in-house set of services.
Give us a call and let us tell you how we can help you succeed.
Website Development
Website design and development is one of the core service we provide to clients. We believe that you can’t separate design and development from your marketing communications and outreach strategy and hope to still achieve your goals.
After years of developing website for clients, we have refined a holistic approach that involves a number of comprehensive steps that nearly all of our projects go through on the way to completion.
Before taking on any size website development project, you need to make sure you have planned out the project, just as you would before starting any construction process. We can help make sure that your key stake holders have been taken into account, that you have thought through what your goals are and that all of this has been analyzed to ensure that your website development project gets results.
This planning process starts with taking all of your ideas, your objectives, and organizing them into a project plan so we can achieve your goals within a budget that makes sense for you.
From there, a website architecture is created, including a sitemap that shows all the pages that need to be included in the design. From there, we can generate wireframes, which help to visualize the website at a pre-design stage and can serve as placeholders for various types of content and features.
These steps saves both designer and developer time, and your time, by creating a clear roadmap for the creation of your entire website. Design style guidelines, such as colors and other elements, are planned out.
At this stage we also finalize development related choices such as the framework, platform, programming language and content management system that will be use.
Based on the wireframes created during the planning phase, our designers move forward with creating a unique design and interface that reflects your brand, your key messages and puts you in the best position to achieve your goals, such as increasing page views, streamlining finding information or furthering visitor participation.
Our website development team is trained to look at websites from many different perspectives. We not only take into account the aesthetics of a design. but also what directly serves your constituents or customers. If your key metric is ROI or converting visitors into sales, we can do that. But maybe your top priority is conversing with constituents or motivating visitors to take action. We have experience with doing development to meet your goals, no matter what they are.
Next, our development team gets to work and takes that designs and turns it into a website based on your requirements. Do you have strict guidelines that require PHP/PostgreSQL? Maybe you demand Ruby on Rails framework? We can work withing almost any environment you require or, we can make recommendations based on the project. Regardless of the project, all development work is done to the latest W3C Standards and whenever possible, using latest technologies such as HTML5 and CSS3.