Message
Effective messaging makes complex issues understandable and keeps your agenda top-of-mind with its intended audiences.
We bring to bear our experience and intuition to craft messages that work. If you aren't getting the results you want out of your current communications plan, give us a call and we can help you achieve your goals.
Stakeholder Outreach
Every public matter has many stakeholders. Understanding the interests, roles and relationships of opinion, business, government and community leaders is essential to success.
If you aren't getting the results you want out of your current outreach efforts, give us a call and we can help you achieve your goals.
Digital Services
At Platform Public Affairs, digital solutions are part of nearly everything we do, and we offer a complete, in-house set of services. From creating websites to SEO to social media engagement to mobile apps, we have helped dozens of clients succeed online.
We stay at the forefront of new and emerging communications technologies — such as up and coming social networks and new wireless applications – to provide our clients with the latest, most effective and most efficient tools available.
Most importantly, we want to make sure your efforts are going towards achieving a goal. Maybe you have more web traffic than you know what to do with but for some reason, your conversion rates are abysmal. Did you succeed in building a huge number of “likes” on your Facebook page but are now sitting around trying to figure our what to do with them?
We can help!
Websites
We deliver Websites that are smart, visually stimulating and easy to navigate. We can design an approach that is completely scalable, allowing clients to build from a basic online presence to advanced capabilities for online forums and Webinars, volunteer recruitment and grassroots organizing, political contact, issue microsites and online fundraising. And we develop Websites that are integrated with your other online and social media programs.
Maybe you already have a web development firm ready to go but you don’t have the time to manage the project in-house. We can help. We have helped many clients by managing their website projects from start to finish, keeping their vendors on-time, within budget, and delivering a product that does what was promised.
Social media
Harnessing the potential of social media has become an essential part of public campaigns. We help clients take full advantage of networks like Facebook, Linkedin, You Tube and Twitter to educate target audiences and recruit and leverage online supporters.
Online information consumption has become user-driven and it is incumbent upon an effective operation to reach target audiences through the means in which they are comfortable and expect to be contacted. At the same time, it is easy to get distracted and scattered by the myriad channels and opportunities across the Web.
Once you’ve arrived, you have to do more than just show up. Now what? Content, not contest and funny videos, make people interested and gets them together and talking. We can help you not only built those relationships, but continue to foster them for whatever business challenges you have ahead. That’s should be the goal.
Data
Is CRM, managing email lists and donor databases all bad words to you? We understand. It can be overwhelming, especially when you don’t have the staff necessary to keep on top of it all.
We can help! Maybe you already have systems in place but just need some help figuring out where to start. It could be you have always done things the same old way and just need a fresh perspective. Whatever your need are, we can step in and lend a hand. From cleaning up lists to developing complicated databases and web interfaces, we have experience helping many clients do a better job with the data they have.
Blogs
Blogs represent the domain of the new journalism (digital dinosaurs left over from the 90′s can even remember calling it journaling). Wide open to any citizen journalist and also large online news organization, this medium is well established and continues to have a major impact on the public discourse and consciousness.
Influential bloggers command wide audiences around the topic and issues they address. Just like any other reporter or editor they need information, perspective and news around key issues and events.
The open and transparent engagement of the “blogosphere” is a “must-have” component of public opinion, but the vast proliferation of citizen-journalists on the internet requires an informed analysis of which blogs matter and which ones don’t.
Mobile
The explosion of new wireless and mobile communication applications present exciting opportunities for marketing, grassroots outreach and organizing. Especially when it come to narrow urban audiences, younger voters and younger adults, mobile platforms offer many opportunities for clients to reach out in a way that is familiar, immediate and personal.
We can help you figure out how mobile platforms fit in your communications strategy.